Publication for Dummies

St. Augustine
St. Augustine

The last few weeks have been a crash course in business for me. Before I began working on this book for self-publication, I had no desire to be an entrepreneur. In all honest, I still don’t. I am just trying to get my book into as many hands as possible, legally, with no surprises at tax time or anyone using the sweat of my brow inappropriately.

I’ve spoken to other self-publishers, accountants, attorneys, bankers, and small business owners on different aspects of publishing that I should be aware of, as well as started to set up some marketing opportunities for myself like speaking engagements and etc. I’ve always known that writing the book is only half the battle, but now it’s more real to me than ever. In fact, I would argue that when it comes to self-publication, writing is less than a quarter of the battle.

Today, I want to share and get opinions on some of my plans in the coming weeks for the rest of my book’s journey to publication and the first couple weeks afterward.

I revealed the title of the book on this site on Friday. The response has been very positive. I think that I nailed the first marketing aspect of the book with a good title. I also think I nailed the second part of good marketing–the cover, which I will reveal tomorrow, if all goes well. So what are the next steps for me?

The next steps I have to complete in this process are BIG steps. As I was reading over the book, I noticed some sections would work better in other places, some thoughts could be condensed, and some personal stories or asides were unnecessary. I also didn’t fully introduce each new couple that I quoted. In other words, I need to get the final draft of the book like I want it. I also need to get beta readers in the target audience for feedback. I have to secure the person I want to do the Foreward and finalize all the front and back matter–acknowledgements, dedication, definitions, appendices, etc. These things are easy for me to do, just large tasks. They are in my comfort zone.

The next group of things venture into INEBIGTDIA territory. I have to format the book or pay someone to format the book. I have to upload everything to CreateSpace, set up my Amazon author page and product description, metadata, etc. I have to establish my sole proprietorship over my press by running an add in the paper and registering the name with the state as well as getting an EIN. I have to decide on a banking set up for it. I have to order the first batch of books I plan to sell myself physically, which ┬ámeans I have to determine how many to buy and ship them on time to have them for planned festivities. I need to revamp this site and set up the book’s site with all the fun goodies I have planned for it.

In addition to all of the scary things in that paragraph, I have to plan some fun book release things. I’ve already started planning an event with my aunt for a local chapter of a women’s group she is a part of to do a presentation on a topic from the book. I need to kick planning for a release event locally into high gear. Separate from the book release event, I want to put on a singles conference or one day workshop/seminar for single women to attend. I am pulling together a list of people and organizations to give free books to for review or possible group sales. My goal is to put this book in the hands of as many Christian women as I possibly can to help them realize the importance of godly guiding principles in their relationships, so I’m open to speaking at events, hosting dinners or ladies’ days, etc. to get the book into the right hands.

I am not excited about the business things I have to do, but I am not intimidated by it either. I know that if this is of God, He will bless it. I can’t hide behind my computer if I want to help young women. The whole point of this book, this site, is to influence women to get serious about their lives in Christ. I can’t afford to be timid or complacent. I want people other than my friends and acquaintances to be exposed to the scriptures, stories, and lessons in the book, and it’s up to me as my own publisher to make that happen.

Any other self-publishers out there with any advice? Anyone else chasing a God-given purpose and refusing to be overwhelmed?

XOXO,

Erica

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